Search Engine Advertising

You're probably already advertising in print media, why not try search engine advertising? Search engine advertising can provide highly targeted advertising with a high ROI rate.

Search engine advertising generally involves getting your website advertised within the sponsored listings of search engine results. Once your target search keywords have been identified, getting a sponsored listing within the search results largely depends on the amount per click-through you're willing to pay, and involves a bidding process between advertisers. A successful campaign will ensure your ad is displayed in the right searches.

Placing advertisements on search engines is a great way to get more visitors to your website. Advertisements can be focused to match your target market. Generally, the costs are low but the returns can be significant.

Our campaigns generally involve the following:

• Keyword research
• Campaign and bidding strategy
• Ad copy
• Destination and landing page strategy
• Campaign reviews and optimsation
• Reporting and recommendations

Search engine advertising can be part of a website launch or single push to boost traffic to your website, or as part of an on-going, long-term website marketing plan.

We recommend search engine advertising is carried out in conjunction with our search engine optimisation service for the best results.